Daniel Comarguerrilla, stunt

Half bust for half achievements

Daniel Comarguerrilla, stunt

ONG ‘Tenemos SIDA’ (Spanish for ‘We’ve got AIDS’) created a PR stunt around the unveiling of a half bust of Spanish PM José Luis Rodríguez Zapatero.

The reason for that —explained in Spanish on the video— is that the government has yet to fulfill its commitment of hundreds of millions of dollars going to The Global Fund to Fight AIDS, Tuberculosis and Malaria.

A good example of how even a relatively small action with a strong idea can get you to front page news.

Regional Executive Creative Director, Geometry Global Asia Pacific