There have been so many urinal ideas in the past few years that Cannes will soon open a Toilet Lion category. But I tend to agree with the original post writer that this one is somehow on a kind of its own. Mainly because of its execution.
Done by Billboard Magazine in Brazil, several bar toilets got a special treatment and men were able to not just release their fluids but also play guitar while doing so. A nice touch is that the tracks could be played on a mobile site too.
Very nice case study too.
Regional Executive Creative Director, Geometry Global Asia Pacific