To demonstrate the cleaning power of its new 11kg washing machine, LG came up with a simple and powerful demonstration/sponsorship.
They made the tunnel that leads the players into the stadium field look like a giant washing machine that made the rugged men look shiny when they were back from the half time break.
Good media buy and PR stunt. Coca-Cola, also thankful for the free publicity.
Regional Executive Creative Director, Geometry Global Asia Pacific