July 20th is a very special date for Argentine people. They celebrate Friends’ Day like no other.
In another effort to provide happiness through their vending machines, Coca-Cola grabbed the opportunity and that day installed a 3.5 m high ‘Friendship Machine’ at local multiplexes offering 2 bottles for the price of one.
The trick was that the coin slot was so high that one could only reach it (and the offer) with the help of other friend. It’s fresh off the press. Expect a video case study soon.
The line says 2x1, HAPPY FRIEND’S DAY. Fun, simple, memorable. What the next vending machine will be?
Regional Executive Creative Director, Geometry Global Asia Pacific