Get real selling ideas

Ad agencies are prone to over-generalizations and hype when it comes to sell ideas and make recommendations. This is the opposite approach. Get real.

Many of these observations are quite the opposite of what we see and hear every day. But come to think of them, they seem intuitively right.

Keep in mind when developing ideas, presenting work and writing the case studies, courtesy of Canalside View.

Regional Executive Creative Director, Geometry Global Asia Pacific