Very good example of the fact that it is the idea that counts. Simple experiential/DM idea ceated for Dawn, Pakistan’s largest English daily, soaked newspapers were delivered on Sunday morning to their most affluent subscribers.
The wrapping with the legend ‘Floods ruin everything’ had a call-to-action in the back explaining how to donate to the Dawn Relief and help those in need due to the massive floods experienced in the county.
No results given, but curious about it.
Regional Executive Creative Director, Geometry Global Asia Pacific