First magazine ad not to be read

Skol Sensation —the ongoing party property created by Skol beer— is now famous for its truly sensational style. And its advertising needed to keep up with that. 

Apparently this is the first ad not to be read but to be listened to instead. They managed to insert a music player on the cover of Playboy. The video is in Portuguese but it’s short and you’ll get the gist of it.

Regional Executive Creative Director, Geometry Global Asia Pacific