Just like yesterday’s Diesel’s Day to Live or the recent KLM’s Travel Predictions, this is not strictly speaking an activation campaign but this type of work will increasingly play a huge role in driving (online) shoppers to the (online) stores.
The format is similar (certainly not as neat): a Facebook app that uses your social data and your input to create something. It’s entertaining and puts you in closer contact with the brand/store.
In this case, Expedia offers a way to capture the gist of your holidays in a great film to share, with no hassle. Note the simplicity of the graphic approach and user experience.
Wanna try? Head to findyours.com
Regional Executive Creative Director, Geometry Global Asia Pacific