Fans’ support measured on the Richter scale

Very original activation by Nike in Argentina to put some facts behind the powerful fan base of Boca Juniors (the most popular football team in the country).

It’s been said that the Boca fans are very much like an earthquake, so they went out to prove it and installed a custom-made seismograph in the stadium to measure the shaking of the building. The results: it turned out that the fan can generate a 6.4 magnitude earthquake in a goal situation.

Impressive and attention grabbing.

Regional Executive Creative Director, Geometry Global Asia Pacific