Experience prizes as promotional incentives [ARTICLE]

You’ve seen ‘The Best Job in the Word’, haven’t you?

If you have the time, read ‘Experience Prizes Keep Contests Alive’ from The Future of Ads. A very interesting article on how social media and experiential marketing are transforming the nature and appeal of traditional contests. There are quite a few tips as well.

How long until you add social media and other digital boosters to your promotional ideas?

Regional Executive Creative Director, Geometry Global Asia Pacific