I just loved this truly innovative packaging for eggs done by Hungarian design student Otília Erdélyi.
It turns the category conventions upside down. The Egg Box (that hardly qualifies as a box) uses only a small amount of material and shelf space. It’s made of natural microwaved cardboard cut in one piece and folded.
What to get the eggs out? Just turn the topside. Brilliant!
Regional Executive Creative Director, Geometry Global Asia Pacific