People already download full music albums from the web, but how about downloading the whole band? For real?
Coca-Cola sponsored one of the top local bands in Colombia and offer their fans an incredible deal. The concert started with the band playing 50 m high. Those who attended had to enter the brand proprietary Coke FM online channel and for every song they downloaded the band came closer to the ground.
Very fresh approach created by Ogilvy and implemented by OgilvyAction.