Last Friday I gave an internal talk about digital activation. It seems that the word ‘digital’ makes clients skeptical (‘my audience is not online, I want something more real’) and turns creatives into web designers (‘we need to invest so and so in a state-of-the-art website...’).
This short case study for Ikea proves that it’s all about activation and ideas, not fancy gadgets or glittering web pages. They just used one of facebook’s most common features (free) to run an old-fashioned first-come, first-served promotion.
Have you come across any other examples of activation based on common social media tools?