Design to influence behaviour

There’s beautiful packaging design. And there’s beautiful packaging design that can stir up the imagination, be evocative and playful.

Aside of the issues around targeting kids with marketing, this is a great example of working around the status quo and suddenly making it disruptive. Same printing technique, same costs, but a much more interesting shelf presence and, hopefully, on homes’ tables too.

Regional Executive Creative Director, Geometry Global Asia Pacific