What better concept to making consumers focus their attention on Diesel’s Watches Collection that making count every day, hour, minute and second that you have left on Earth?
Knowing how long you’re going to live has been one of mankind’s main questions. And the Facebook campaign ‘Days to Live’ is aiming to answer that.
Although not fully an activation idea, it does play a huge role in getting the attention of the online shopper and guide potential buyers to their website.
But the true reason why I think it’s worth a look is its craft. Beautifully designed to keep people excited about a... survey. Basically you just have to answer a few questions disguised as a game/movie to learn how much you have left.
Regional Executive Creative Director, Geometry Global Asia Pacific