If you haven’t seen it before, check out this post on Evian Dancing Babies integrated campaign. This time they’ve taken the idea to the streets with interactive digital screens on bus shelters.
The video is a bit long and there’s quite a lot of self promotion for the media company, but it shows how a simple idea could be indefinitely reinvented across time and multiple channels, growing that integration tigther.
Not only the moves and sounds are attention catching. Once hooked, people are able to interact with other parts of the campaign.