Convenience store sells blood


Really? Well, sort of.

True Blood inspired, perhaps. Yet a very disruptive way to make people stop on their tracks and consider becoming donors.

Done for the Albert Einstein Hospital in Sao Paulo. The blood packets on display inside the normal coolers say:

If getting blood was this easy, we wouldn’t have to ask you to donate.

Bloody good (excuse the pun).

Regional Executive Creative Director, Geometry Global Asia Pacific