The North Face ’Red Flag Movement’ campaign picks the only Silver Lion for Asia in the Promo & Activation category.

Kudos to a truly multidisciplinary team that made this work possible: Kevin Lee (ECD OMA) who came up with the core idea, Natalie Lam (ECD OO) who did the digital/online implementation, and our very own Sean Sim (ECD OA) who put it all together in a comprehensive activation campaign that brought it to life.

In case you haven’t seen it, check again the pics and the video. And don’t forget to congratulate Sean and his team.

Regional Executive Creative Director, Geometry Global Asia Pacific