Imagine your name printed for real on a can or bottle of Coke. Now you can —if you live in Australia, of course.
150 of the most popular names are being put in stores nationwide. The same 150 have a specially composed song on Facebook / shareacoke.com.au.
And you’d be able to print a custom name for you or for your friends at designated locations. Or see it all on a digital billboard that you can participate from the comfort of your mobile phone.
Probably one of Coke’s largets and most ambitious projects to date in order to stay relevant leveraging the power of social media and through the line interactions. Can’t wait to see the case study, surely a future award show winner.
Done by Ogilvy Sydney. See the TVCs below done for Matt, Kate and Luke.
Regional Executive Creative Director, Geometry Global Asia Pacific