Daniel Comardigital, promo

Charlie and the Chocolate Factory redux

Daniel Comardigital, promo
Charlie and the Chocolate Factory redux

Inspired by Roald Dahl’s charming story, Nestle has launched a new age version of the famous promotion for its chocolate brands: Kit Kat, Aero and Yorkie.

In this case, the Golden Ticket has been replaced by a GPS tracker and the lucky winner will get a cheque for £10,000.

Not dissimilar to this 2010 Brazilian project from Omo.

Regional Executive Creative Director, Geometry Global Asia Pacific