Cannes Lions: The PR Grand Prix winner

To complete the saga of activation related Grands Prix winners, here is another long-awaited case study covered before.

I love how the video starts: ‘This is the story of how a bank change people’s perception of it in a single day’. That alone is worthy of an award, of course the work was great enough to deserve the Grand Prix.

The film and the presentation board are self explanatory, as well as ROM’s The American Takeover the undeniable power relies in the giant risk the agency and the client took to produce this kind of work.

Watch the PR Jury commentary on the winning work.

Regional Executive Creative Director, Geometry Global Asia Pacific