Certainly, the vast majority of award winning work at Cannes is inspiring and humbling. Only big bold great ideas get rewarded.
Some case studies however also stand out by the sheer beauty and dedication put into crafting the story and making the idea look at its best.
Here are 5 of the best crafted videos —almost short films— that avoid the formulaic ‘Problem-Idea-Solution’ and tell a moving, human story instead.
Human Rights Watch, Petition for Burma
4th Amendment Wear, Metallic Ink
Bar Aurora & Boteco Ferraz, Drunk Valet
Bundaberg Rum, Water Mark
Not available to show here but follow this link.
And finally, Coca-Cola, Friendship Machine
There are many more. Will keep posting.
Regional Executive Creative Director, Geometry Global Asia Pacific