Cannes 2012 Grands Prix that feature activation

The blur of categories is stronger than ever. With a huge amount of identical or similar entries across Promo & Activation, Direct, Media, PR, Mobile, Cyber, Outdoor and even Radio.

Apart from the Promo & Activation Grand Prix (shown above) that also came with top honors in Direct, here are other Grands Prix that are based on some sort of activation idea:

 

Google Voice Search
Media Lions Grand Prix

 

The Most Popular Song
PR Lions Grand Prix

 

Hilltop Re-imagined for Coca-Cola
Mobile Lions Grand Prix

 

Nike+ Fuel Band
Cyber Lions Grand Prix

 

Curators of Sweden
Cyber Lions Grand Prix

 

The Invisible Car
Outdoor Lions Grand Prix 

 

Repellent Radio
Radio Lions Grand Prix

Regional Executive Creative Director, Geometry Global Asia Pacific