Building takeover

To mark the full presence of Coca-Cola in Malaysia (before its marketing was handled by the bottlers), they’ve just produced a massive building takeover in downtown KL.

The UMNO building surprised passersby with a beautiful adaptation of the 125th Anniversary show done earlier this year in Atlanta (shown below).

It worked at generating a lot of buzz during and after the event. And probably the coolest thing that happened to that building ever.

Done by OgilvyAction Malaysia.

Regional Executive Creative Director, Geometry Global Asia Pacific