If you liked Steven Johnson’s talk on ‘Where Good Ideas Come From’ chances are you will enjoy this book too. The last paragraph of the books sums it all up:
You may not be able to turn your government into a coral reef, but you can create comparable environments on the scale of everyday life: in the workplaces you inhabit; in the way you consume media; in the way you augment your memory. The patterns are simple, but followed together they make for a whole that is wiser than the sum of its parts. Go for a walk; cultivate hunches; write everything down, but keep your folder messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent. Build a tangled bank.
In case you’re already shopping for Christmas, here is ‘Where Good Ideas Come From’ on Amazon.
Regional Executive Creative Director, Geometry Global Asia Pacific