You might have seen Axe’s latest campaign and TVC called fallen angels. Well, it was a matter of time until the idea hit the roads. Literally.
An augmented reality billboard on Victoria Station allowed passersby (in particular men) to experience the thrill of having an angel fallen for you.
Sure it makes for an entertaining talking point.
Here is the TVC in case you missed it.
Regional Executive Creative Director, Geometry Global Asia Pacific