Analog GPS

Location based services might be in, but Antarctica beer surprised with a very low-fi idea: A giant arrow pointing out to where the Antarctica beer vendors were during the crowded carnival parties in Rio.

Rather than relying in complicated and expensive technologies, the beer also known as ‘la boa’ (the good one) simply appealed to a tongue-in-cheek idea that showed the positioning of their stalls in real life.

No matter what you do, or how complicated/simple a brief could be, an idea can always make you stand out.

Regional Executive Creative Director, Geometry Global Asia Pacific