Read the Cannes 2011 Promo & Activation winners volume back to back over and over again.
Then also try some of the rest: Titanium and Integrated Lions, PR Lions, Media Lions, Direct Lions, Cyber Lions or, if your bandwidth allows, just get the full monty clicking on the all Cannes Lions 2011 winners here.
Thank you, welovead. We love you.
Regional Executive Creative Director, Geometry Global Asia Pacific