To ‘grab a trip to Paris’ SAS fans just had to change their profile picture to the SAS promo banner and take a pic of themselves grabbing the Eiffel Tower.
The effect is quite neat and quickly became viral. Before Facebook took it down, they had already spread the word and selected a winner.
Once seen, it’s almost too simple and obvious. And that’s where the brilliance comes from.
Regional Executive Creative Director, Geometry Global Asia Pacific