- The 7 key tips are:
- Physically (or Virtually) Co-Locate
- Add Technologists to the Creative Team
- Develop T-Shaped Talent
- Get ‘Real-Time’ Insights
- Plan an Offsite ‘Idea-thon’
- Iterate and Test Campaigns
- Partner on Pilot Projects
If you dare to implement these, it’s a new work mode altogether but essential to be a A-player today.
Go and explore Think with Google: Agile Creativity site. It’s full of tools and insights to improve your game. Even if you start implementing a few of the suggestions you’re off to a much better start.
Regional Executive Creative Director, Geometry Global Asia Pacific