Globetrotter, a German sports store, is like no other. The shop is a giant playfield where the shoppers can try every single product in a life-like situation.
Wanna try a boat or diving equipment? No problem. Head to the lake-like swimming pool in the middel of the building. Want to test the snow jacket? Get into the -25º C chamber. Like climbing? There’s a wall for you too.
Everything in the store is thougth through with a demo and sampling mentality. No surprise that on any given Saturday, the store gets 15,000 visitors.
Regional Executive Creative Director, Geometry Global Asia Pacific