Just brilliant innovation coming from an advertising agency.
Client: We need to launch a new campaign for our microwaves.
Agency: Perfect. What would you like to communicate?
Client: Honestly, there’s nothing new to say.
Client: That’s your job! Come up with something!
And so the agency Del Campo/Nazca from Bs. As. went and came up with something. They invented the first microwave oven that plays music (your music, through a simple USB port and speakers addition into the case) instead of the unbearable ‘beep, beep, beep’.
A limited edition of 1,000 was sold out in just one week and ‘Quick Chef Music’ will become a regular product line in 2012.
Again, simply brilliant.
Regional Executive Creative Director, Geometry Global Asia Pacific