A fashion catalog, a movie, a game, a music video and the world’s first on-demand video retail environment

That says it all. The perfect blend between entertainment, digital storytelling and commerce.

Done for fashion label ONLY, this interactive experience titled ‘The Liberation’ invited viewers to interact with the characters and basically pause the action at any point and get more information about the clothes. From there you can share, tweet, pin and even buy.

It’s awesomely done. Check the video but don’t miss the real experience at ‘ONLY because we can’.

It won a Cyber Gold Lion among many others.

Could this be the future of retail?

Regional Executive Creative Director, Geometry Global Asia Pacific