A better happy hour

Why does a happy hour need to last just an hour.

Budweiser thought that too and found a way to extend the fun: the BudClock. Basically on QR code in each coaster given with a Bud, equals to one more minute of happy hour. So the more people drink the more time they can enjoy it.

Ingenious way to bring some new to one of the oldest promo mechanics ever.

Regional Executive Creative Director, Geometry Global Asia Pacific