404 page not found, but how about the children?

We all hate those ‘404 page not found’ messages when browsing online. Someone hated them so much that decided to put them to good use.

Thanks to the Not Found project developed by NGO Child Focus, developers and corporations can now donate their 404 pages to a good cause, allowing the pictures of missing children to get exposed around the European Union.

This is not the only project by Child Focus, they also use social media heavily to help find missing children, in the same way that milk cartons were used in the past.

Regional Executive Creative Director, Geometry Global Asia Pacific