The WPPED Cream Awards were initiated in 2007 to recognise the very best work produced by WPP companies around the world, across all marketing disciplines.
The awards give all agencies within the WPP group the opportunity to compete and be recognized for outstanding work that has provided growth and brand value to their clients.
The eight categories in which agencies can compete to win a Crème de la Crème award are Advertising, Consumer Insight, Design and Branding, Digital, Direct, Media, Public Relations and Integrated. The entries are judged by separate juries which are made up of leaders from each of these disciplines and are some of the industry's top professionals.
The only exception is the Advertising category where awards points won at Cannes, the One Show, D&AD, Clio and Spikes are used to decide what work wins and gets in the book in the following categories: film, radio, print, ambient, outdoor and promotion & activation.