The 2015 Awards features 34 Single Market categories and 2 Multi-market categories, with 5 new categories, namely Branded Utility, Business-to-Business, Shopper Marketing, Sponsorship & Event Marketing, and Youth Marketing.
“The introduction of these new categories will ensure that the competition keeps on the forefront and stays current with the market trends,” said Jarek Ziebinski, the 2015 Awards Chairman. He further added, “As the gold standard of marketing effectiveness, winning an APAC Effie is an affirmation of the best in its class in the region. It represents agencies’ success in delivering ideas that work for their clients. I certainly look forward to seeing the exceptional cases from the region.”