There’s possible not a better place/moment to remind shoppers of Lifebuoy’s hygiene benefits than the supermarket trolley handle. Another great example of brands doing good and driving the message home at the same time. The story is very well told as well.
Regional Executive Creative Director Geometry Global Asia Pacific
Case StudyDaniel Comarbehaviour, innovation, technology, real-time, data, pr stunt, united arab emirates, middle east, eame, geometry global, ogilvy, rta, dubai road transport authority, arn, arabian radio network, media, government, transport, road safety, public awareness, public serviceComment