Case StudyDani Comarsocial experiment, social media, content, experiential, retail, outdoor, behaviour, ogilvy, usa, north america, dove, unilever, cosmetics, skin care, fmcg, craft

Choose Beautiful

Case StudyDani Comarsocial experiment, social media, content, experiential, retail, outdoor, behaviour, ogilvy, usa, north america, dove, unilever, cosmetics, skin care, fmcg, craft
Choose Beautiful

Women around the world were presented with a polarizing choice when entering a mall. The simple idea and even more simple execution lead to an immediate confrontation with their own feelings and thoughts, sparkling internal and social debate. It’s just words, yet they carry so much power when reframed as a choice that you have to make.

Creative Consultant and Workshop Facilitator