Yellow Pages has done it again: commissioning a huge challenge to a regular guy who can only get it done with the help of the business directory.
In this opportunity, the chosen candidate had to create and launch to market a Yellow chocolate bar that taste, well, Yellow.
Like in the previous rendition of the idea, the whole process of casting, creation and launch was promoted and follow in both traditional and social media.
The launch was a massive success and the work received a Gold Titanium/Integrated award, a Gold Media Lion, and a Bronze Cyber Lion at Cannes.
Can the services you work for be demonstrated in such a compelling way?