WPP has just announced the winners of its internal show WPPED Cream Awards 2011, featuring work of the club agencies, mainly Ogilvy, JWT and Y&R. For a great experience in looking at the work, head to the iTunes Store and download the free WPPED Cream 2011 iPad app.
Here are the Promo & Activation winners, although you will find many other activation lead ideas scattered across the many categories.
Promo & Activation Winners
Ogilvy, TEDx Buenos Aires
Ogilvy, Bar Aurora & Boteco Ferraz
Promo & Activation Highly Commended
Ogilvy, Stop the Traffik
JWT, Merlbourne Writers Festival