The second edition of OgilvyDO.com is out. If you haven’t heard of it yet, check it out. It’s a recently launched initiative from Ogilvy Asia Pacific aimed to bring creativity and business closer. A forum to discuss ideas in their broader sense, not pure beautiful executions but truly big ideas that get people to do things —very much in line with the core beliefs of Ogilvy and OgilvyAction.
We believe in world class creative ideas that result in work that is both highly creative and results driven.
Every month there’s a new theme and several related articles. The current ones that connect with activation in many ways include:
- Creative Chemistry: The Art of Collaboration, unlocking the potential of connected creativity
- We collaborate or else: Getting into the mind of the conumer —using Neuroscience to create content
- From Armed to Charmed: How to sell and make profit from the smartphone invasion
- Shopper Marketing, Art or Science: How taking a creative approach to retail space can influence shoppers
The last two are written by Gareth Ellen (our current OgilvyAction AP Head of Planning) and Manita Kuller (OgilvyAction WW Strategic Development Director) respectively.