Vodka promotion reaches new heights


Ultimat Vodka is apparently about finding balance, which translated to the target audience lifestyle means less work and more drinking.

And to convince the hard to reach executives working long hours, they had no better idea than sending a brand ambassador posing as window washer to deliver their message office by office, from outside the building.

The busy executives got the message and eventually attended a party they were invited to, courtesy of the vodka brand.

Regional Executive Creative Director Geometry Global Asia Pacific