Tourist lane in NY

An unofficial initiative of Jeff Greenspan implemented by Improv Everywhere caught the attention of New Yorkers, blogs, media and even the Mayor.

It’s not a brand activation campaign but it proves once again that people’s behaviour is highly influenced by the conditions and emotions rather than explanations and reasons.

See the full account of events here.

Do you need a tourist lane for your city?

Regional Executive Creative Director Geometry Global Asia Pacific