The World’s Most Exclusive Website

Slightly off-topic but tremendously interesting.

Try to enter The World’s Most Exclusive Website using your Twitter account. You won’t pass the first door unless your account is ’verified‘, which only happens if you’re famous and meaningful.

Now, once inside, to pass the second door you need to have no less than 5,000 followers.

If you’re a mere mortal like me —who’s got bounced at the first door— you’ll be redirected to some not-so-exclusive website with a very discouraging message.

VERIFIED TWITTER ACCOUNTS ARE RESERVED FOR THE FAMOUS OR OTHERWISE SOCIALLY SIGNIFICANT.
You’re being redirected to a slightly less discriminating destination. 

Sigh.

The less discriminating destination is restaurant chain Olive Garden. No idea what’s behind these doors, neither if the whole thing is an action from Olive Garden (which will make it simply brilliant).

What’s really interesting to note though is the power of generating demand through scarcity. Ego and curiosity can go a long way and probably get more attention than loud obvious messages.

 

UPDATE

Apparently only very few people made beyond the 2nd door and only Ryan Seacrest (the American Idol host) made it to the 7th door. For the curious, someone hacked the site and got the pictures of all the 10 doors (see below). It’s only the pictures though. What’s going to happen, only Justin Bieber or Lady Gaga may find out.

Regional Executive Creative Director Geometry Global Asia Pacific