The power of details

via ted.com

Another inspiring talk by Rory Sutherland. This time he points to those ideas that don’t cost much but have great impact, how organisations avoid them and proposes a new C title.

A must-watch.

Go to minute 10. If you have ideas on how to call the fourth quadrant write them in the comments section. Ee’ll make sure he will read them.

Regional Executive Creative Director Geometry Global Asia Pacific