It’s great when people find novel and interesting uses of everyday tools. They’ve been always there, waiting. Until someone finds a way to make them work for them. Like this simple twist for Comodo Restaurant in NYC.

People love to take Instagram pictures of their food. Others are indecisive when they order. Putting the two together, The Instagram Menu was born.

Basically the menu encourages patrons to use the #comodomenu with their pics. And those who have trouble deciding could simply use the same hashtag to see what their friends recommend.

Regional Executive Creative Director Geometry Global Asia Pacific