To expand on the concepts outlined in Repenting at Leisure, our Regional Head of Strategy and Digital, Gareth Ellen, wrote a new article for OgilvyDO.com taking a deep dive into the differences between shoppers and consumers, and how digital have modified our shopping habits and purchase behaviour.
‘So who is the shopper and why are they important? They are the person actively seeking and buying the product we have advertised. While they may be the same individual, they will certainly be in a different state of mind and will be influenced by a different set of factors.’
Read the whole article The Digital Shopper: ‘Are You Talking to Me?’ at OgilvyDO.com.