Last night the Promo & Activation winners were announced and American Express’ Small Business Saturday from Crispin Porter + Bogusky snatched not only the Promo & Activation but also the Direct Grand Prix.
A truly big idea that not only re-shaped the economy of small business across America. It even managed to get it proclaimed a national holiday by law. How often an advertising campaign can claim that?
There’s a new case study other than the one above that I’ll try to post as soon as possible, as well as the rest of the winners.