The 2012 Cannes Promo & Activation Gold winners

It’s been a great upside of entries and Lions given this year, with a record 17 Gold statues. Here are the top winners. More Silver and Bronze winners in the days to come.

 

The Return of Dictator Ben Ali
Best Use of Experiential Marketing in a Promotional Campaign 
Public Health and Safety, Public Awareness Messages 

 

Insight
Best Use of Experiential Marketing in a Promotional Campaign 
Best Integrated Campaign Led by Promo & Activation 

 

Sprite Shower
Best Use of Ambient in a Promotional Campaign 

 

Push to Add Drama
Best New Product Launch/Relaunch
Publications and Media 

 

Lego Builders of Sound
Best Temporary In-Store Displays In a Promotional Campaign

 

Donation Glasses
Best Use of Broadcast in a Promotional Campaign 

 

Integration Day
Best Use of Broadcast in a Promotional Campaign 

 

Mobile Medic
Best Use of Print or Standard Outdoor in a Promotional Campaign 
Best Use of Other Digital Media in a Promotional Campaign  


LG Thief

Best Use of Social Media Marketing In a Promotional Campaign

 

Recipe Receipt
Food & Non-Alcoholic Drinks

Bikers

Alcoholic Drinks 

Help, I Want to Save a Life
Public Health and Safety, Public Awareness Messages 

 

Sorry About the Twigs, Folks
Best Integrated Campaign Led by Promo & Activation 

 

Regional Executive Creative Director Geometry Global Asia Pacific